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M.A.P. Pricing Minimum Advertised Price (MAP) is a system set in place to prevent a practice known as "Bait and Switch." In this way a dealer can not advertise a HydroSpa product for a price less than what would be considered "below cost" given the cost of wholesale purchase, inventory, preparation, delivery and service for a minimum of two years. MAP Rules: Advertising is defined as any display, promotion, or exhibition which will be seen outside the dealer's territory. This would include (but not limited to):
This does not stop a dealer or distributor from placing ads in local papers, using targeted email (to recipients inside his territory) or direct mail to promote his product at any price he pleases, as long as the ad does not appear outside of one's territory. Products which do not have a price MAP may not be advertised as HYDROSPA. They are NOT protected by territory or MAP restrictions and may be sold anywhere at any price. Pictures of Sterling Leisure Spas may appear on a website or in national publications outside a dealers territory however prices for Sterling Leisure Product may NOT be advertised in any publication or medium which can be seen outside the dealers territory. The Board of Directors of HydroSpa have stated that any dealer who violates this rule will NOT receive future deliveries of sterling Leisure products until they are in compliance. If there are any questions regarding this rule dealer should contact Brian Wiley directly at Hydrospa. |
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