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Brigitte Wiley, Director, Factory Export Sales. 01 727 573 9611 (fluent in german) Bill Piontek, Managing director, HydroSpa Europe. +44 2070234966
The GL2000 computer controller, from Balboa, meets all current and future CE and TUV requirements.
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Recession Hits, Spa Sales Plunge. Some Dealers, However,  Report Sales Increases.

Spas Sales Down 50%.
Spa sales are considered "durable goods" and closely track home and car sales. In July there were 4.6 million unsold homes in the US.  Sales amount to just 530,000 annually.   At the current rate there are enough houses to satisfy buyers for over 8 years.  GM and Ford lost $24.1 billion in the second quarter.  The loss at GM, some $15 billion, exceeded the market value of its common shares outstanding.  Business is lousy and there is every possibility it will remain lousy for the next two years. 

Two dealers in England See 2008 As Their Best Year Ever!   The fact is that sales are down 50% in the UK.  British buyers will probably buy around 6,000 spas in 2008.  The buyers that are left are wealthy people who are not affected by the recession. 

90% of UK Spa Dealers Are Gone.  At the top of the market, there were estimated to be some 900 dealers sharing annual sales of 12,000 units.  That worked out to be just 13 units per store.  The fact is that many of these dealers were in some other business and they have not purchased any new inventory in 2008.  Many just sold spas on the internet. The reality is that there are now about 90 dealers in the UK who actually sell and service spas as their primary business.


  Sales of Spas in the UK compared to total revenue received 2002 to 2009 (est.).

The Estimated Sales For Next Year of 4,000 Units Works Out To 44 Units Per Store, An Increase Of 200%!
  The big money is out of the spa business.  Bringing a load of spas from China for £12,000 and selling them or £36,000 is a thing of the past.

The Remaining Buyers Are Wealthy Or Have a Medical Condition.   Many people have jobs which are not affected by the economic cycle.  Some families have two incomes and few obligations.  They want a quality spa that will give them comfort, therapy and provide an entertainment area for their home.  If you discount your inventory of quality American spas because you feel presured by Chinese prices, you are underestimating the intelligence of your buyer and you will lose your profits for nothing.  Consumers who have money to spend and who are shopping for a quality product expect to pay between  £5,000 and £10,000 for an American spa.

 
 £150 Chinese Bike.  I bought this bike at Tesco.  The chain broke on the second day and now the gears slip.  It looks just like a real bike, but its not. Now  I have wasted £150 and I still need a dependable bike. £650 British Bike  If I had known what I was looking for, for example a well made derailer, I might have spent a little more for this British bike.  It will last it's owner the rest of his life, mine lasted the rest of the week. Now I have two bikes, some bargain.
32 Spas on Inventory in Europe, With 10 More arriving Each Week.
Our warehouse in Felixstowe currently has 18 spas on stock.  Each week approximately 10 new spas arrive.  See  Inventory  to view the current list.  These spas can be delivered to you in 48 hours. 

Parts where you need them . . . .
We ship 5% of the value of the container in parts.  By storing our parts in your storeroom, your customer are never inconvenienced by long waits.  Dealer throughout Europe exchange parts, backing up our promise of quick replacement of defective components. Selling parts and performing repairs is a great business.  The average price of a service call in the UK is £300. 

Sterling Leisure. The very best.
Five New Fabulous Models To Choose From Today HydroSpa® brings you the quality that a Sterling Leisure® spa captures in jet design positioning. Each Sterling Leisure® spa has its own unique pattern of hydrotherapy jets, designed and positioned to deliver a vigorous relaxing massage. Quality workmanship and superior design was built into each Sterling Leisure® Spa, making this a leader in design that sets these spas apart from the rest.